TikTok is a short-form video social media platform with over 1 billion active users. Not sure where to start? Following and engaging with other beauty accounts is a good place to start understanding how TikTok works. Follow SkinBase on TikTok: @skinbasefacial. This will help you to grow your brand by using TikTok to your advantage. TikTok is the perfect platform for wide reach. It is a great place to showcase your skills and connect with potential clients. Here are our top TikTok tips for your salon.

 

Tip 1: Do Your Research & Make a Plan

The best tip when it comes to promoting your business on TikTok (or any social media) is to have a plan! What do you want to create? Who is your target audience? What is your online goal – and what offline goal are you trying to reach with it? Maybe your online goal is 1000 followers which will help your offline goal of more clients. Do your research – what are your target audience watching? Who are they following? Come up with a content plan and calendar.

 

Tip 2: Test Your Content

It is okay if you are not sure what your target audience wants to see and what videos will do well on TikTok.  The best way to find out is to test your content. Start by posting 2-3 times per week. Stick to the same time while you test content. Then test the best time of day or days of the week (once you have figured out what your audience want to see). Work out which videos do well and which get the most engagement.

 

Tip 3: Keep an Eye on Trends

Trends matter, so get involved in the ones that are relevant to your skillset. Remember that one of the reasons TikTok is so popular is because it’s fun, so don’t forget to have fun with your TikTok salon marketing. Trending video ideas and sounds are a great way to reach a larger audience of relevant viewers.

 

Tip 4: Don’t forget the Call-to-Action

If individuals watch your videos, benefit from that by sending them to your business website and other social media sites. Give them something – and make sure you get something in return.

 

Tip 5: Engage with your Audience

Social media is social for a reason. Make sure communication is two-way. Responding to comments and messages will encourage more engagement.

 

TikTok Tips For Your Salon

Follow these TikTok tips for your salon business. Use relevant hashtags # and be consistent with your posts. You will grow your brand and increase exposure while connecting with the industry’s latest trends.