Essential Skills for Estheticians: What You Need to Succeed

Follow these essential skills for and estheticians watch your business boom. Become a SkinBase Stockist today.

believe: essential skills for skin therapists

While professional qualifications are important for estheticians, some essential skills will help you develop and maintain relationships with clients. You will learn some skills during training, but some you will develop on the job. Being aware of these essential skills for estheticians will help you to succeed.

Passion for Skincare

Always stay updated on the latest skincare trends. They are always evolving and you can learn about changing preferences on social media. By being enthusiastic about skincare, and helping clients to achieve their goals, you will gain client loyalty and trust.

Communication Skills

Your ability to give and receive different kind of information, whether it’s conducting consultations or explaining treatments, is important. You need to have a friendly but confident manner – and be able to communicate your ideas clearly. As an estheticians, you deal with different clients daily, so you need to actively listen and work with them to give them the services they need. Strong customer service skills and being attentive goes a long way – and results in a positive experience.

Product Knowledge

As an esthetician, you should have a deep understanding of the products you use. If you’re knowledgeable, you can confidently recommend appropriate products. You can also communicate potential benefits or contra-indications. Positive results from your advice will lead to trust, more retail and loyal customers.

Time Management

Your ability to plan and complete your tasks in a timeous way is another essential skill. Set up appointments according to your daily schedule, and work efficiently so you can stick to each appointment time. You need enough time for each client, so they don’t feel rushed. It’s a balancing act which you can perfect over time. Organisation is key.

Marketing Skills

Promoting services and products is an important part of the role of esthetician. Holding special events for your loyal customers – and making special offers to new ones – will help you to grow your client base.

Emotional Intelligence

Empathy allows you to consider and understand the perspectives of others. Be sure to recognise client concerns and adapt your communication style to suit each one. Compassion is important and will help you to build strong bonds with clients. If you approach others with understanding, they will feel they can trust you.

Personalisation

Excellent customer service will help your business succeed. By remembering client details you will create a more personalised experience. Send birthday gifts or reward loyal clients. This leads to feelings of worth and happiness, and ultimately a long-term relationship. Personalisation helps you to stand out.

Conflict Resolution Skills

Being a friendly esthetician benefits everyone. Clients will feel more comfortable around you, and it will help you to handle dissatisfaction or complaints. Your priority is to find solutions and make every client feel heard.

Body Language Awareness

Be confident and welcoming. Show that you are interested in your clients by using positive and open body language. This will help clients to feel comfortable.