January can feel slow after the chaos of the festive period – but it is a great time to think about your plan for the new year. Refresh your social media strategy by building a plan for 2025. Think about what your weekly or monthly focus could be. Check what awareness days you can plan your marketing around and have fun with it! Here are our top tips for your salon new year marketing, to give yourself a boost in January.
January Add-Ons
January add-ons are a great way to enhance your client’s experience in the new year and make them feel special. On selected days or for specific treatments, upgrade your clients’ treatments with extra special add-ons. Make them available on your quietest days of the week and offer them on your most profitable treatments. Remember, January discounts may not help anyone as it can make the treatment seem “cheaper”. After an expensive Christmas, clients will love little upgrades to make them feel special. They will also feel as though they got the most out of their money.Discounts
If your clients do respond well to discounts – and this is something you want to offer – you could have special discounted taster sessions. Then your clients will be fully aware that the reduced price is just temporary. Go for a ‘new year, new you’ angle and let clients branch out and try discounted treatments on specific days. This will encourage them to become the “new them” with less cost.Host a Salon Event
You can take it one step further and run an exclusive salon event for your loyal clients and potential new clients. January is a great time for an event as you tend to have more spare time – and can pull people in to avoid the ‘January slump’. Do patch tests and mini tasters of treatments to encourage investment in the future.Promote Your Offerings
Remember to take advantage of the next few busy weeks to let people know about your January marketing. Shout out about any offers or events on your social media channels.Add a New Treatment
If clients are following a ‘new year, new me’ lifestyle, offer something to their new self! Start your membership with SkinBase and treat clients with the SkinBase MD Hydro machine. Get in touch today to find out how you can enhance your business and get a 2 week free trial! Salon new year marketing can be straightforward by following a few simple steps – be prepared and start right now!SkinBase™ is one of the world’s leading providers of professional beauty machines trusted by over 2,200 accredited salons and spas and more than 4,000 estheticians!
Find out more about how a partnership with SkinBase™ can increase the profitability of your salon or medspa today.
