How To Market Skin Treatments to Men 

Male grooming is becoming destigmatised. More men than ever are investing in skincare. Market your skin treatments to men.

believe in your business: market skin treatments to men
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Consumers and brands now understand that skincare is for everyone. Male grooming is becoming destigmatised – and as such, more men than ever are investing in skincare. This is the ideal time to figure out how to market your skincare treatments and products to men too (if you haven’t already). With SkinBase, marketing skin treatments to men has never been easier.

Short Term Focus

On the whole, men have a “short term focus” when it comes to skincare. They  live and shop in the now.  They want to understand the purpose and value of a treatment or a product. What does the treatment do for the skin? What problem is it solving in the moment? Why it is beneficial/useful? When answering these question, men want to receive clear, straightforward information so they can make their decision. They will appreciate information that is backed up with evidence. If you are marketing SkinBase treatments to men, don’t forget to use the ‘before and after’ images from the SkinBase Transformation of the Year competition. These will offer proof of treatment results.

MD for Men

SkinBase Microdermabrasion is an effective, versatile treatment. It is ideal for exfoliating thicker, rougher skin which men have due to the greater presence of androgens. When promoting MD for men, think about how a treatment can benefit the skin.
During the treatment, aluminium oxide crystals blast onto the skin. It is then vacuumed away. This two-step process allows the pores to be cleared and unclogged. Dead cells, dirt and debris disappear resulting in instantly rejuvenated skin. The treatment encourages cell renewal for a refreshed appearance. Meanwhile the vacuum action encourages the lymphatic drainage process. This reduces sebum levels and prevents acne.
MD also prepares the skin for shaving because bacteria and debris stuck around the beard can be removed from the skin. It allows for a closer shave and a reduced risk of ingrown hairs and razor burns.

SkinBase™ is one of the world’s leading providers of professional beauty machines trusted by over 2,200 accredited salons and spas and more than 4,000 estheticians!

Find out more about how a partnership with SkinBase™ can increase the profitability of your salon or medspa today.

collagen boosting hydrating facial before and after SkinBase Collagen Lift Sammy's Cosmetic Aesthetics 1collagen boosting hydrating facial before and after SkinBase Collagen Lift Sammy's Cosmetic Aesthetics 2
Ageing Skin, Collagen Lift

Sammy’s Cosmetic Aesthetics

Client Testimonial: “I have just finished the Collagen Lift course, and wow the results are amazing. My skin feels and looks tighter, my enlarged pores are now no longer, and my lines are minimal compared to what they were. The Collagen Lift procedure is none evasive and can be catered to you personally through the heat levels, great if you’re feeling delicate. Sam was amazing, not only was she friendly, attentive and very informative, She made me feel calm and relaxed throughout. Before the treatment I was aware of the signs of ageing on my face and was very conscious of it and people looking at me, now I ooze with confidence and self esteem. I like me again. I will certainly be booking again without hesitation to keep on top of the amazing results I have obtained from this procedure. I can’t thank Sam and her Collagen Lift enough. Brilliant 5 star treatment and results.”

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