How To Market Skin Treatments to Men 

Consumers and brands now understand that skincare is for everyone. Male grooming is becoming destigmatised – and as such, more men than ever are investing in skincare. This is the ideal time to figure out how to market your skincare treatments and products to men too (if you haven’t already). With SkinBase, marketing skin treatments to men has never been easier.  

Short Term Focus

On the whole, men have a “short term focus” when it comes to skincare. They  live and shop in the now.  They want to understand the purpose and value of a treatment or a product. What does the treatment do for the skin? What problem is it solving in the moment? Why it is beneficial/useful? When answering these question, men want to receive clear, straightforward information so they can make their decision. They will appreciate information that is backed up with evidence. If you are marketing SkinBase treatments to men, don’t forget to use the ‘before and after’ images from the SkinBase Transformation of the Year competition. These will offer proof of treatment results.  

MD for Men

SkinBase Microdermabrasion is an effective, versatile treatment. It is ideal for exfoliating thicker, rougher skin which men have due to the greater presence of androgens. When promoting MD for men, think about how a treatment can benefit the skin. During the treatment, aluminium oxide crystals blast onto the skin. It is then vacuumed away. This two-step process allows the pores to be cleared and unclogged. Dead cells, dirt and debris disappear resulting in instantly rejuvenated skin. The treatment encourages cell renewal for a refreshed appearance. Meanwhile the vacuum action encourages the lymphatic drainage process. This reduces sebum levels and prevents acne.  MD also prepares the skin for shaving because bacteria and debris stuck around the beard can be removed from the skin. It allows for a closer shave and a reduced risk of ingrown hairs and razor burns.