Wedding Season in the US generally begins around April and peaks in September. During these months, we know that you are very busy attracting new clients, so don’t let this hard work go to waste. Find out how to master your post wedding season client retention.
Post Wedding Season Client Retention
Read on to find out our top tips on retaining wedding season clients.
1. Healthy Skin = Long Term Investment
When you are helping wedding season clients, such as brides, grooms, mothers etc., to achieve their skin goals, remember from day 1 with your new client you should be emphasising the idea that healthy skin is a long term investment. So, the end of wedding season does not have to signal the end of skin treatments.
2. Create a Post-Wedding Blues Package
It is very common to feel sad once a milestone has been reached, and a big, meaningful event is complete. Post-wedding blues are a real thing, and you can help your client’s gloomy mood once the wedding is over. Making plans to look forward to is a great way to manage the lows that often follow an important event. What is better than a relaxing course of treatment? So, create a Post-Wedding Pamper Package (you don’t have to mention the blues!)
3. Rebook Clients In The Moment
With your pamper package ready, you can rebook your clients at their final pre-wedding appointment, and guarantee their post-wedding relaxation! Rebooking is important as it ensures your clients are having regular, repeat appointments, which is better for your business and better for their skin results.
4. Prep For Other Important Events
When you worry about losing your wedding clients once the wedding is over, remember, there are lots of other important events clients like to be prepped for. As we enter the colder months and layer up, clients may seem less interested in having skin treatments. That is, of course, until party season commences. Remind your clients that the best way to feel confident in their skin during Christmas parties or when ringing in the new year is to focus on their skin now!
