The festive season is approaching and being prepared with your salon marketing is essential. Christmas is the time of year when clients are spending. Let’s unwrap some salon festive season marketing tips.
Set the Scene
Start by setting the scene – online and offline. Decorate the salon, make your social media posts Christmassy and set up a Christmas window display. Make it eye-catching so people want to walk in, book an appointment and buy gifts. Consider the colours you are using. Red is festive and bold while silver and gold are classy. Green also works for Christmas while feeling organic and sustainable. Work out what’s best for your salon and brand.
Christmas Retail
Everyone wants Christmas gift ideas – so prioritise Christmas retailing. Have Christmassy gift cards for the clients who can’t decide, and have plenty of retail products and gift sets to help impulse buyers. Have the mini, inexpensive gifts by the till for impulse purchases. Make products look appealing so they grab attention. Organise brands and types of product so clients can see prices easily and make quick decisions. Consider having gift bags and gift wrapping on hand for customers who want the full package. Making a gift ready to hand over is appealing to clients short on time.
Host a Christmas Event
Tap into the festive FOMO and host a Christmas event on a quiet day. Offer tasters and patch tests to beat the January slump – it’s a great way to get new clients lined up for the new year. Take part in your local area and spread the festive joy at Christmas markets and fairs. These are good places to find a brand partnership to make your Christmas marketing extra special.
Brand Partnerships
Swap freebies and samples with the partnered brand so you can offer your clients more – and so can they. This tactic helps with word of mouth – and Christmas is the ideal time to get the word out there.
Social Media
Word of mouth on social media is effective at Christmas. People will be trying to squeeze in last-minute appointments. Have a festive picture frame for post-treatment selfies to get some user-generated content from your clients. This will get clients into the Christmas spirit of giving. Encourage your clients to give online reviews and testimonials for your business. Have an Instagram competition. People love to win, especially during the holidays. Think of other potential social media promotions. There is lots of scrolling in the run-up to Christmas. People will be looking for the perfect gifts so make sure you are loud and proud about getting your message out there. What treatments and products do you offer? What appointments do you have left?
The bigger the impact you make in December, the better you are setting up January to be. Salon festive season marketing is a great opportunity to maximise profit. Start preparing now so you reap the rewards.
