Client consultations are a necessary part of a skincare treatment. They are also an opportunity to learn more about your client. It eliminates any guesswork and is your chance to do a full skin analysis. You can also start to develop a relationship with your client.

Why Skincare Treatment Consultations Are Important

Ask your client about their skin, their expectations, and their goals.  Tell them how the treatment works and what the benefits are. Listen closely to build trust before your client commits to a treatment course. Skincare treatment consultations are a good way to guarantee satisfaction at the end of the course. Another positive about booking a course is they will rebook instantly. A face-to-face consultation allows you the opportunity to examine your client’s skin. Then you can assess the suitability of the treatment and manage their expectations.

Client Records

Consultations help to build a record of your client. You just need their permission. Always  store the information correctly and confidentially. Assess their skin over time to make sure they are on the correct treatment path. Then you will be able to recommend other treatments and products they may benefit from.

Upsell Products

It can be awkward for skincare therapists to ‘push’ retail. The good news is that consultations are the perfect opportunity to upsell products. Tell your client which products will benefit their skin so they can achieve their goals more quickly. Clients appreciate authentic recommendations. Make sure you are transparent about suitability, costs and benefits. Sometimes clients can have adverse effects after the treatment. This is why consultation forms and notes are essential. Always keep a paper trail so you can check any contraindications that may have popped up. They are relying on your for your expertise.

Achieving the Perfect Consultation

How do you achieve perfect skincare treatment consultations? Here are our top tips:

• Introduce yourself and explain your expertise to put the client at ease.
• Focus your attention on the client. Make sure you are not distracted. If you seem disinterested, your client will be put off.
• Ask questions about their skincare and lifestyle. You need a full picture of the client so you can make useful recommendations. Clients achieve the best results with a non-surgical treatment when they combine a course with a healthy lifestyle. Remind them about good nutrition, good hydration and healthy sleep habits.
• Discuss your client’s skin goals so they have a realistic view of what the treatment can achieve for their skin. Set expectations from the get-go.

Skincare treatment consultations – and a thorough skin analysis – are the foundation of a successful treatment. Give your clients the best expert attention and your salon profits will start to grow.

SkinBase™ is one of the world’s leading providers of professional beauty machines trusted by over 2,200 accredited salons and spas and more than 4,000 estheticians!

Find out more about how a partnership with SkinBase™ can increase the profitability of your salon or medspa today.