Social proof in marketing is the idea that consumers will adapt their behaviour from online reviews, existing customers or media coverage. You can capitalise on this by making it a valuable component of your business strategy. Knowing that clients are happy with the service they’re receiving is one of the best marketing tricks. Your business can use social proof by showcasing customer reviews and results – and shouting about the SkinBase awards.
Why is Social Proof Important?
Social proof shows trust in your service – and it is critical for any service-based business. It is a great way to attract new clients and add credibility to your brand. It is easy to use it in your marketing strategy. This will help to reassure potential clients they will be in safe hands.
Types of Social Proof
At SkinBase we have a range of effective social proof already available. Our competition before and afters are a brilliant way to showcase how your treatments work. It is a good idea to get as many testimonials and reviews from your existing clients, so new clients will see you as a trustworthy choice. Ask your best loyal customers to write a review which you can use to attract new clients. Industry awards and accreditations also help your marketing.
Use Reviews on Your Site & Socials
You can use these reviews on your website, in salon and on your socials. Choose an appropriate review to post linked to the relevant treatment to build trust in your skills. Tagging customers is also effective. By celebrating them in your posts, they feel valued and you get to show off your expertise.
Benefits of Social Proof in Salon Marketing
Social proof gives your salon an edge against your competitors. It shows increased credibility and helps you to create a strong online presence. This means a better reputation. It is easy cost-effective marketing and helps with customer retention. It also helps to build loyalty.
Transformation of the Year
SkinBase already has the best type of social proof in place with our ‘Transformation of the Year’ competition. When you partner with SkinBase we provide a range of marketing. These demonstrate the value of treatments through the ‘Transformation of the Year’ competition. You can even make your own annual book of transformations to keep in your salon to help boost your business.
Use social proof to make your service-based business stand out, grow your platform and expand your client-base. Start your SkinBase Membership today.
