SkinBase began in the UK in 2005, founded by brother and sister Richard and Leesa Faulkner. In 2024, we launched in the US at the International Esthetics, Cosmetics & Spa Conference (IECSC) in New York. Read on to find out how we got there…
The SkinBase Promise
The SkinBase Mission is to help beauty professionals to offer the latest in beauty technology at an affordable price, while providing the professional training, marketing and support needed to succeed.
Who Is SkinBase?
Since 2005, SkinBase has helped thousands of skincare specialists around the world create thriving aesthetics businesses because of one simple belief: that non-surgical aesthetic equipment shouldn’t be locked behind financial barriers.
The idea for SkinBase came from Leesa’s experience in her salon. Reliability problems with a leading brand microdermabrasion machine meant canceled treatments and lost revenue. Their father, Keith, an engineer, set out to build a more reliable system. The result was the MDPro.
Two Week Free Trial
Richard knew that entering a new market without the backing of a big brand name would be difficult. Beauty professionals needed more than a machine demonstration to feel confident about bringing a new treatment from an unknown brand into their businesses. So, he decided a bolder approach to showcasing the new system was necessary, and SkinBase introduced the two-week free trial.
Beauty professionals could experience the effectiveness and reliability of the machine firsthand, with their own clients. The trial allowed them the confidence to invest in SkinBase, and in turn, invest in their own businesses, without paying a cent.
“We were new to the industry and I personally spent a lot of time speaking to salon owners and working out what they needed in order to make the business a success. We built up a process that worked for us around the free trial offer and that has largely remained the same. I’ve always wanted the focus to be on providing a great service and making it as easy as possible for salons to do business with us.”
Training and Support
The team knew that in order to make it as easy as possible for salons to invest in SkinBase, they needed training and ongoing support. So that is what they did. As Richard began selling machines from his house, Leesa traveled the country to provide free training and teach beauty therapists how to use the SkinBase Microdermabrasion system.
SkinBase Pay As You Go System
When the Great Recession hit in 2008, some beauty professionals who had completed a successful trial could no longer secure financing to buy a machine. Richard remortgaged his home to help fund another option.
SkinBase introduced the automated PAYG system, using our patented technology to record treatment data, in 2009. This allowed us to offer systems on a rental basis, and made professional treatments more accessible for businesses of all sizes.
Become a SkinBase Provider
The decision to offer PAYG systems set the stage for our rapid growth, and now it is your turn to benefit from our award-winning treatments and PAYG system. Get in touch to become a US SkinBase Provider.
SkinBase PULSE
In 2014, after successfully launching SkinBase in Europe, we formed a key partnership with Italian company Elmac, leading to the introduction of our IPL system. You can register your interest for the SkinBase PULSE treatment here.
SkinBase SCULPT
In 2019, SkinBase took another major step forward into the non-invasive skin rejuvenation market, with the launch of our much anticipated radio-frequency system. You can register your interest for the SkinBase SCULPT treatment here.
Transformation of the Year Competition
The SkinBase Transformation of the Year competition was launched in 2022, and has run every year since, offering a chance to showcase and celebrate the life-changing results achieved through SkinBase treatments. As a SkinBase Esthetician, you have the opportunity to enter your client results into the competition, and be in with a chance of winning the coveted Caribbean vacation.
SkinBase Hydro
The US launch in 2024 coincided with another exciting step forward for SkinBase: the launch of HYDRO. The new system offers two handsets: Microdermabrasion and Hydrodermabrasion, so you can meet the growing demand for customizable facial treatments. Find out more about the HYDRO treatment here.
SkinBase in the US
Two decades of innovation, growth, and unwavering support for beauty professionals across the UK and beyond led to the launch of SkinBase in the US. The SkinBase HYDRO system is now available in Georgia, North and South Carolina and Florida, and we’re just getting started!
