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back to school marketing

Back to School: Salon September Marketing Tips

Are you looking for some salon September marketing? September is back to school for children.  This a great time to attract new customers – and turn them into loyal clients. After weeks of entertaining their little ones, parents will have more time on their hands. All you need to do is remind them of your services.  

Salon September Marketing

September is a good time for rejuvenation, pampering and down-time. Facials, manicures and pedicures will be top-of-mind after surviving another summer. So you can make the most of salon September marketing opportunities. Getting parents and carers into your salon may be as simple as incentivising them to book!  


Clients who have been running after small children will need a post-summer September pick-me-up. Offer to help them revisit their pre-summer glow by booking an appointment and offering an add-on. Maybe a massage with their facial, or a free product sample. Make sure they know that Microdermabrasion will give lacklustre skin a boost. Pores full of dead skin cells and dirt need to be buffed away to reveal the younger, smoother complexion underneath.  

Collagen Lift

If parents are feeling sluggish and droopy, recommend Collagen Lift. Exhausted parents will welcome a course of this warm relaxing radio frequency treatment. It improves texture and tone, leaving their face smoother and softer. Lift their mood by offering discounts and upgrades when they book a course. You could offer a free product or 10% off.  

Relaxing Salon Experience

Sell the relaxing salon experience specific to parents. Remind them to come for peace and quiet, a drink they don’t have to put down (or share with children).  It’s all about some much-needed ‘me time’. Offer add-ons like a relaxing face mask or massage to enhance their September renewal.  

Target Students Too!

Don’t forget – it is not only parents of young children going back to school. You can create an effective marketing campaign for students heading to university too.  They will want to make a good first impression during Freshers’ Week and make sure their skin is glowing. You can help by treating any skin insecurities and encouraging September renewal. Use social media to your advantage and encourage clients to post pictures after they visit your salon for the chance to win a prize. September doesn’t have to be a slow month in salon. Follow our tips and your back-to-school marketing will increase footfall and clinch some new loyal customers too.

SkinBase™ is one of the world’s leading providers of professional beauty machines trusted by over 2,200 accredited salons and spas and more than 4,000 estheticians!

Find out more about how a partnership with SkinBase™ can increase the profitability of your salon or medspa today.

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