The best way to increase client loyalty is by improving the client experience at your salon. The importance of a welcoming and comfortable treatment room can’t be underestimated. Define your salon’s brand and make it comfortable from the moment your clients walk in. The right environment promotes relaxation and professionalism. Let’s take a look at creating a welcoming environment for your clients.
Creating a Welcoming Environment
Lighting
Start with the right lighting. Lighting plays an important role in setting the mood in your salon. Make it soft and relaxing, and avoid harsh overhead lighting. This will show each client in their own best light. Use dimmers for flexibility so you can adjust the lighting according to the time of day and your client’s preference. Aim for stylish light fittings for a touch of modern sophistication.
Furniture
Have comfortable furniture that is also stylish. Furniture reflects your brand and what you stand for. Invest in a relaxing treatment bed for the best customer experience. When creating a welcoming environment, it is key to make sure clients waiting for consultations have good seating. Arrange seating to allow for both conversation and privacy.
Clutter
Keep your salon clutter free. Keeping work areas organised and tidy will make your salon a more welcoming environment. Chaotic work spaces reflect a chaotic business.
Colours
Think about the colours you choose for interiors when creating a welcoming environment. Aim to use colours that match your brand and your business. For soothing tones, think about soft greens or neutrals to create a calming space. Flares of brighter colours – in cushions – can add energy without being too overwhelming.
Senses
Consider the other senses. What can clients hear and smell? Choose subtle scents and create a relaxing playlist that all clients will enjoy. During a treatment they will enjoy soothing sounds, and the music you play can affect the amount of time a client will spend. A room diffuser can offer a fresh calm smell to match.
Décor
Personal touches go a long way in creating a welcoming environment. What decorative pieces match your salon culture? Plants and flowers can bring freshness to any room. If your gardening skills are limited, choose low maintenance options.
Temperature
Think about the temperature. Whatever the season, make sure you have it right. Use blankets for added client comfort – especially in winter. In summer, have a fan available.
Treats
From the moment they walk in, clients want to feel they can relax and enjoy their treatment. Go the extra mile for clients. Having a refreshments station offering tea, coffee and water is a good element when creating a welcoming environment. Consider offering bubbly at the weekends. Think about some healthy snacks and have comfortable robes to change in to.
Your Appearance
Your own appearance is important. Professional presentation – of your team and your products – matters. Try to wear clothes to match your brand. Think about how to organise and display your skincare products and tools. Make sure everything is clean and well-maintained.
Inclusivity
Consider accessibility & inclusivity. Is your space accessible and inclusive for everyone? Is it wheelchair-friendly? Have you thought about gender-neutral elements? Creating a welcoming environment means considering various client needs.
Creating a Welcoming Environment: Client Feedback
Don’t be afraid to ask clients for feedback. What do they like and why? What do they think could be improved? Make adjustments based on feedback. By focusing on client comfort and thoughtful design, your clients will want to come back for more.
