4 Ways to Focus Your Salon Summer Marketing

Salon summer marketing – what is the best approach? Avoid a summer slump with our clever salon marketing tips.

summer marketing
Download Professional Guides

Salon summer marketing – what is the best approach? Summer is all about sunshine and holidays – but it can mean less footfall through your door. The good news is businesses can attract customers by offering services that make the most of the season. You can avoid a summer slump with some clever summer marketing.

Salon Summer Marketing

Get your customers in the mood for holidays with some fun in the sun ideas – summer promotions are the answer. As the temperatures rise and the days get longer, clients want to prep themselves for their holiday. Focus on appealing packages – aim to add value rather than to reduce prices.
Use summer event packages to get clients in the door. Here are a few ideas:

1. Festivals

Offer your loyal clients a smooth complexion in advance of the festival season. For minimal effort, low maintenance skincare is the best thing you can offer for a fuss-free festival season.  Prepping skin for  a festival means your clients will need little to no makeup. Microdermabrasion is the best way to prep for effortless summer skin.

2. Prom/Graduation Ball

Consider offering student discounts. Suggest a ‘Bring-a-friend’ offer with a percentage off both treatments. Think about skincare as a good base first. Then makeup, hair and nails. Get feet ready for revealing high heels with a SkinBase microdermabrasion pedicure offer!

3. Graduation

This is another opportunity to get students through the door. They want to look and feel their best for their graduation ceremonies. Entice them with a special offer to prep their skin for the big day. Check the date of any local university’s graduation ceremonies and target ahead of time with flyers and on social media.

4. Summer Holiday

Everyone wants to look and feel their best in time for the summer holidays. Focus on skincare. Encourage your clients to sort out their summer skin, treat any insecurities and boost their confidence. Don’t forget about the manicures and pedicures! Feet have been hidden for months. This is the time for some serious skin softening in preparation for sandal season. A Microdermabrasion pedicure will make your client’s skin super soft and summer-ready. For clients needing a little skin tightening offer Collagen Lift.
Display summer-themed products and essentials to boost your retail sales. Consider adding some summer products to your retail display. Throw in some flipflops or funky beach towels – and make your salon feel summer ready too. Summer sales figures can seem slow at times, but if you focus on your summer marketing your beauty business won’t suffer.

SkinBase™ is one of the world’s leading providers of professional beauty machines trusted by over 2,200 accredited salons and spas and more than 4,000 estheticians!

Find out more about how a partnership with SkinBase™ can increase the profitability of your salon or medspa today.

collagen boosting hydrating facial before and after SkinBase Collagen Lift Sammy's Cosmetic Aesthetics 1collagen boosting hydrating facial before and after SkinBase Collagen Lift Sammy's Cosmetic Aesthetics 2
Ageing Skin, Collagen Lift

Sammy’s Cosmetic Aesthetics

Client Testimonial: “I have just finished the Collagen Lift course, and wow the results are amazing. My skin feels and looks tighter, my enlarged pores are now no longer, and my lines are minimal compared to what they were. The Collagen Lift procedure is none evasive and can be catered to you personally through the heat levels, great if you’re feeling delicate. Sam was amazing, not only was she friendly, attentive and very informative, She made me feel calm and relaxed throughout. Before the treatment I was aware of the signs of ageing on my face and was very conscious of it and people looking at me, now I ooze with confidence and self esteem. I like me again. I will certainly be booking again without hesitation to keep on top of the amazing results I have obtained from this procedure. I can’t thank Sam and her Collagen Lift enough. Brilliant 5 star treatment and results.”

Order a Free SkinBase™ MD Hydro System Brochure

  • By completing this form you are agreeing to receive information from SkinBase™ by email and SMS message. You may opt out from either at any time.
    SkinBase collect your data in this form in order to respond to your enquiry. We value your privacy. Your data will be held securely and never passed to anyone else. Our privacy policy.
  • This field is hidden when viewing the form
  • This field is for validation purposes and should be left unchanged.