The UK's No.1 Supplier of Salon & Spa Equipment.
Now available in the US.

Rated 5.0 by our customers
Up-to-Date Contact Details

Are your client’s contact details up-to-date?

Keeping good client records, is not just important if you need to get in touch for any reason, it’s also great for marketing.

Maybe your client didn’t want to rebook at their recent appointment so if you have their details you can send out a reminder to rebook and also share any offers or updates about your business. Emails are still an effective way to communicate with clients, try and make your subject lines catchy to get clients to open and read them.

Effective Communication

With the continued advancement of technology, people are continuously updating their email addresses, mobile phone number and social media accounts (yes, social media can be a great form of communication for small business owners!). Therefore, we suggest checking with clients that you have the right details every six months or so.

Check for Errors

It’s easy to mistype email addresses, check any that bounce as it might be a simple typo preventing you from communicating with clients. Having the correct details for your clients will allow you to communicate more effectively with them. You will be able to send out reminders, let them know about any offers and keep them up to date about salon events.

Simple Reminders Can Go a Long Way

If you haven’t seen or heard from a client in a while, contact them to reach out or offer an incentive to entice them back. Remember, getting existing clients to return is much easier (and cheaper) than the cost to get new clients through the door.

If They Haven’t Returned – Find Out Why!

Also, if your client hasn’t returned you might want to find out why. Even negative feedback is good feedback, finding out why a client chose to go elsewhere can help you to make changes or improvements to make sure it doesn’t happen again.

Leave a Reply

Your email address will not be published. Required fields are marked *


Sign up to hear the latest news from SkinBase

Join our list and get regular industry updates along with news of Skinbase™ product updates and offers.

You might also like...

believe in skin health: treatments for men
Beauty Business

How To Market Your SB Treatment For Men

Men’s Health Week is in the middle of June – and self-care for men is more important than ever. If you find it difficult to market your SkinBase treatment to men, we’ve got some tips for you. 

Read More »
believe in skincare: why body treatments are trending

Why Body Treatments Are Trending in 2024

Pinterest data in the new year suggested body treatments will be bigger than ever in 2024. From Gen Z to baby boomers, everyone is focusing on skincare below the neck for some extra TLC this year. Here’s why body treatments are trending, and how you can get involved!

Read More »
Believe in SkinBase: get rid of your clients' acne

Get Rid Of Your Clients’ Acne with SkinBase

June is Acne Awareness Month. When you partner with SkinBase, you can treat your clients’ acne to help them achieve smooth, blemish-free skin. So which of our treatments is the best to get rid of your clients’ acne? 

Read More »