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beat blue monday

Beat Blue Monday With SkinBase

Blue Monday is the third Monday of January. In 2024 it falls on Monday 15th January. It is thought of as the most depressing day of the year due to the aftermath of the festive season. After all the Christmas spending and over-indulgence, customers can be feeling bleak. The good news is it’s possible to pick those blue clients up and turn Blue Monday into a positive. With some clever marketing strategies you can beat Blue Monday and boost sales at the same time.  

Stand Out

To stand out from your competition, a little planning goes a long way. This is the perfect time for a New Year’s pick-me-up for your clients. Show them how a little pampering can improve their mood – and their appearance! Offer a relaxing rejuvenating space to pick them up and beat blue monday.  Throw in some bundles, packages and discounts.  


For clients already booked in, add surprise upgrades to their treatments. Or provide mini goodie bags of sample products and a sweet treat.  

Social Media

Run a blue Monday content on social media to increase engagement and cheer people up, (and fill up treatments for the rest of January!). Don’t forget to ask clients to like/share and follow your posts to increase your reach too. Remember to post regularly in the run-up to Blue Monday to promote all your deals and services.  

Choose SkinBase

Remind clients of the fantastic benefits their SkinBase treatments have to offer – so they have something to look forward to. Whatever their skin concern, you have the solution!  

Microdermabrasion Benefits

This super-effective treatment sloughs away old dead skin cells leaving the fresh and more even skin tone underneath. You can assure your clients they will have better skin for longer. They also benefit from enhanced product absorption and there is zero recovery time.

SkinBase™ is one of the world’s leading providers of professional beauty machines trusted by over 2,200 accredited salons and spas and more than 4,000 estheticians!

Find out more about how a partnership with SkinBase™ can increase the profitability of your salon or medspa today.

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