The busiest time of the year is the ideal time to boost your salon’s sales – and get some new clients at the same time. Implement your Christmas Marketing strategy in good time to make sure your columns are booked and your retail sells. Rolling out your plan also means you won’t be in a last minute panic during your most frantic salon days. Remember preparation is key!
Raise Your Online Profile
Christmas is the best time to raise your profile on Social Media. Change your profile pictures and cover images to make them festive. Schedule festive posts in advance (this means one less thing to worry about when you’re busy). Use an Advent Calendar style post series with discounts and treats each day. Keep this to a limit e.g. first come first served. That way you won’t be giving too much away.
Invest in a festive selfie frame. People love to document festive memories and share with their friends. Encourage your clients to do this. It will get your brand out there and clients will love sharing their selfies – just make sure they tag you! Take some before and after photos when your clients visit to add to your salon social.
Clear Messaging
Add promotions and festive opening hours to your voicemail. This way you are likely to answer a lot of questions when you can’t answer the phone. Include your menu, pricing, opening hours and location. This will show you offer excellent customer service from the get-go.
Christmas Party
Festive merchandising displays will go down a treat with your clients. Consider having an in-salon Christmas event and fill your feed with party pics and products. Everyone loves to feel festive, especially when there are some bargains to be had.
Stocking-fillers
Think about having stocking fillers by the till for any last-minute panic shoppers. Offer complimentary gift wrapping to all purchases. You can add your logo to the wrapping paper for free branding.
Countdown to Christmas!
FOMO – make your clients not want to miss out! Have a countdown to Christmas. Show how low on stock and appointments you are to create buyer urgency. Promote your products as gifts.
Plan ahead and your Christmas Marketing will boost your business’s bottom line. If you follow the ideas above you will increase client retention, attract new customers and convert them into loyal clientele. What’s not to love?
SkinBase™ is one of the world’s leading providers of professional beauty machines trusted by over 2,200 accredited salons and spas and more than 4,000 estheticians!
Find out more about how a partnership with SkinBase™ can increase the profitability of your salon or medspa today.
