How To Get New Clients in the New Year

A New Year is a great time to find new clients. New clients mean more profit in your business so it is worth investing the time to make a fresh start in the new year. January can feel like a tough time for salon owners, but with healthy resolutions in the air you can use this to your advantage. Here are our tips to help you get new clients and grow your business in the New Year.

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A New Year is a great time to find new clients. How to channel your marketing efforts can feel confusing at times – but it doesn’t have to. New clients mean more profit in your business so it is worth investing the time to make a fresh start in the new year. January can feel like a tough time for salon owners, but with healthy resolutions in the air you can use this to your advantage. Here are our tips to help you grow your business in the New Year.

Referral Schemes

Encourage your loyal and satisfied clients to refer their friends – and reward them for it. Make sure the referral scheme is talked about. Don’t be passive and expect it to just happen. Clients need to know it exists and understand the rewards. Put up posters in the salon and advertise on social media. Splash it all over your website. If you don’t want to give money off, clients can be rewarded with treatment add-ons. Always thank your loyal clients for spreading the word.

Social Media

We live in a social media age and that’s where people do their research before deciding to buy a product or service. Are you are using Instagram and Facebook well ? Use high quality images and useful video content. Show off ‘before and afters’ to showcase your skills to your potential new audience. Remember ‘Your network is your net worth’.

Run a Competition

A competition is a great way to get your brand and services out there. You will gain exposure and engagement. Use a ‘like and share’ style competition on social media so your loyal clients can get involved. Consider running a ‘Selfie’ competition. This way new clients will become aware of you. Make sure your existing clients tag you!

Pair with Local Businesses

Building relationships with businesses in your local area can be win-win for both of you. Think about partnering with a local clothes boutique who will send clients to you to get the perfect skin – and you will return the favour. Promote a photographer to your clients and get some shots for your website in return. Whatever businesses are around can be a great opportunity. Get creative – and get new clients!

SkinBase™ is one of the world’s leading providers of professional beauty machines trusted by over 2,200 accredited salons and spas and more than 4,000 estheticians!

Find out more about how a partnership with SkinBase™ can increase the profitability of your salon or medspa today.

collagen boosting hydrating facial before and after SkinBase Collagen Lift Sammy's Cosmetic Aesthetics 1collagen boosting hydrating facial before and after SkinBase Collagen Lift Sammy's Cosmetic Aesthetics 2
Ageing Skin, Collagen Lift

Sammy’s Cosmetic Aesthetics

Client Testimonial: “I have just finished the Collagen Lift course, and wow the results are amazing. My skin feels and looks tighter, my enlarged pores are now no longer, and my lines are minimal compared to what they were. The Collagen Lift procedure is none evasive and can be catered to you personally through the heat levels, great if you’re feeling delicate. Sam was amazing, not only was she friendly, attentive and very informative, She made me feel calm and relaxed throughout. Before the treatment I was aware of the signs of ageing on my face and was very conscious of it and people looking at me, now I ooze with confidence and self esteem. I like me again. I will certainly be booking again without hesitation to keep on top of the amazing results I have obtained from this procedure. I can’t thank Sam and her Collagen Lift enough. Brilliant 5 star treatment and results.”

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