How to Use Video Content in your Salon

Video content is bigger than ever. If you’re trying to master social media right now you need to be using it. While it can seem a little daunting, there are many ways to use it to your advantage in your salon marketing. There are many places for you to post video content – your website, social media and YouTube. These are all consumed on our Smartphones making video content more engaging and digestible than ever. If you are new to making video content don’t fret. We have some basic ideas to help you get started. 

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Video content is bigger than ever. If you’re trying to master social media right now you need to be using it. While it can seem a little daunting, there are many ways to use it to your advantage in your salon marketing.

There are many places for you to post video content – your website, social media and YouTube. These are all consumed on our Smartphones making video content more engaging and digestible than ever. If you are new to making video content don’t fret. We have some basic ideas to help you get started.

Post Tips & Tutorials

You’re an expert in your field so share tips and tricks. Everyone loves beauty hacks and shortcuts to make your clients’ day easier. You will build better trust and rapport with your clients.

Meet the Team

People love behind-the-scenes information. Show clients real stories that are personal and genuine. Introduce your team and show the workings that go on to make your salon the special place it is. Introduce members of the team and make it personal.

Product Demos

Show off your treatment machines and retail products. Make video content about whatever you want people to come to your salon for. Explain how to use it and what the benefits are. Be transparent – only push products and treatments you truly believe in. If you have a new product or treatment coming to your salon, producing a teaser is a great way to pull customers in. Let them know they can book an appointment and try it out!

Question & Answer Sessions

Clients and potential clients have a lot of questions. Create a space where this can happen. This will build a stronger connection between you and your clients. Gather questions and offer this platform at the same time every week. Consistency is key for engagement.

Client-Generated Content

While you are busy making video content for your customers, they are often doing the same! This is a great way to engage more people and will create a buzz around your offering. If you have a ‘Before & After’ transformation, film the process. Then you can show the difference after each session. Have clients share their at-home skincare routines that complement their salon treatments.

Get It Right

If you get it right, video content can become one of the most effective marketing tools in your business. Make sure the quality is good and keep it short and accessible. Then you can promote across all your platforms.

SkinBase™ is one of the world’s leading providers of professional beauty machines trusted by over 2,200 accredited salons and spas and more than 4,000 estheticians!

Find out more about how a partnership with SkinBase™ can increase the profitability of your salon or medspa today.

collagen boosting hydrating facial before and after SkinBase Collagen Lift Sammy's Cosmetic Aesthetics 1collagen boosting hydrating facial before and after SkinBase Collagen Lift Sammy's Cosmetic Aesthetics 2
Ageing Skin, Collagen Lift

Sammy’s Cosmetic Aesthetics

Client Testimonial: “I have just finished the Collagen Lift course, and wow the results are amazing. My skin feels and looks tighter, my enlarged pores are now no longer, and my lines are minimal compared to what they were. The Collagen Lift procedure is none evasive and can be catered to you personally through the heat levels, great if you’re feeling delicate. Sam was amazing, not only was she friendly, attentive and very informative, She made me feel calm and relaxed throughout. Before the treatment I was aware of the signs of ageing on my face and was very conscious of it and people looking at me, now I ooze with confidence and self esteem. I like me again. I will certainly be booking again without hesitation to keep on top of the amazing results I have obtained from this procedure. I can’t thank Sam and her Collagen Lift enough. Brilliant 5 star treatment and results.”

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