Marketing Tips to Celebrate Client Birthdays

Who doesn’t love a pampering treat? Client birthdays are an excellent marketing opportunity. Celebrate your clients’ birthdays so they keep coming back for more. Show you appreciate their custom by remembering their special day and spoiling them! This way you build lifelong relationships and leave a lasting impression. Offering birthday specials encourages clients to come and spend money in your salon. It is a simple effective tactic for client retention. Make sure your call-to-action is bold and clear!

client birthdays
BLOG COVERS 34
Download Professional Guides

Who doesn’t love a pampering treat? Client birthday are an excellent marketing opportunity. Celebrate your clients’ birthdays so they keep coming back for more. Show you appreciate their custom by remembering their special day and spoiling them!

This way you build lifelong relationships and leave a lasting impression. Offering birthday specials encourages clients to come and spend money in your salon. It is a simple effective tactic for client retention. Make sure your call-to-action is bold and clear!

Show Customers How Much You Value Their Business

  • Send a birthday greeting – by post or email. This could include a discount code or a free treatment
  • Call your customer on their special day to wish them a happy birthday. Connecting with customers on a personal level ensures a more meaningful experience
  • Offer bubbly and cake while they’re in the salon as a treat
  • Upgrade them to a luxury treatment during their birthday month. Remember free gifts are better for your salon than discount codes
  • Choose a treatment a junior member of your team can do if cost is an issue
  • Reach out to them on social media. Post a message wishing them a Happy Birthday!

Win Loyalty and Attention from your Customers

Birthdays can be a great opportunity to introduce clients to treatments they haven’t had before. All being well this will secure future bookings.

Other ideas to consider include:

  • Offer a monthly prize draw for all those with birthdays so one client can win a free treatment voucher
  • Start with your most loyal customer and be consistent. Don’t start a birthday program and not see it through.
  • Make sure your clients celebrate birthdays and are happy to be contacted
  • Celebrating your clients’ special day is a great way to get more word-of-mouth business.

Rewarding client loyalty helps to keep a steady stream of customers coming to your salon. Creating a relationship with your clients is one of the easiest ways to increase your rebooking. Make them feel valued and they will trust and recommend you. If you spoil them, they will be more inclined to rave about you on social media.

SkinBase™ is one of the world’s leading providers of professional beauty machines trusted by over 2,200 accredited salons and spas and more than 4,000 estheticians!

Find out more about how a partnership with SkinBase™ can increase the profitability of your salon or medspa today.

collagen boosting hydrating facial before and after SkinBase Collagen Lift Sammy's Cosmetic Aesthetics 1collagen boosting hydrating facial before and after SkinBase Collagen Lift Sammy's Cosmetic Aesthetics 2
Ageing Skin, Collagen Lift

Sammy’s Cosmetic Aesthetics

Client Testimonial: “I have just finished the Collagen Lift course, and wow the results are amazing. My skin feels and looks tighter, my enlarged pores are now no longer, and my lines are minimal compared to what they were. The Collagen Lift procedure is none evasive and can be catered to you personally through the heat levels, great if you’re feeling delicate. Sam was amazing, not only was she friendly, attentive and very informative, She made me feel calm and relaxed throughout. Before the treatment I was aware of the signs of ageing on my face and was very conscious of it and people looking at me, now I ooze with confidence and self esteem. I like me again. I will certainly be booking again without hesitation to keep on top of the amazing results I have obtained from this procedure. I can’t thank Sam and her Collagen Lift enough. Brilliant 5 star treatment and results.”

Order a Free SkinBase™ MD Hydro System Brochure

  • By completing this form you are agreeing to receive information from SkinBase™ by email and SMS message. You may opt out from either at any time.
    SkinBase collect your data in this form in order to respond to your enquiry. We value your privacy. Your data will be held securely and never passed to anyone else. Our privacy policy.
  • This field is hidden when viewing the form
  • This field is for validation purposes and should be left unchanged.