New Year Marketing Ideas Your Salon Needs

The start of a new year is always a tough one for salons. To avoid empty columns, figure out your strategy and new year marketing plan now.

believe in skinbase new year marketing
Download Professional Guides

The start of a new year is always a tough one for salons. Clients tend to slow down their spending post-Christmas. To avoid empty columns in January and February, figure out your strategy and new year marketing plan now. You should be aiming to hook your existing clients while pulling new ones in too. January doesn’t have to be a disappointment with some strategic New Year marketing.

January Add-Ons

Upgrade your clients’ treatments on selected days or for selected services with extra special add-ons. You could turn a pedicure into a Microdermabrasion pedicure.  Remember, January discounts don’t help anyone!  It makes the treatment seem “cheaper” which takes away from the luxury. Clients love little upgrades to make them feel more special, and it requires minimal preparation from you.

Run a Salon Event!

Turn a gloomy January around by filling the salon full of fun, with a new year event. Check out our blog here to find out how to throw a salon event as part of your new year marketing. Offer mini versions of your treatments and some goody bags with free samples. Who doesn’t love a freebie?!

Refresh Your Salon

New year is a great time for changes – so if you want to refresh anything – now is the time! New Year, New You. Many people use the start of a new year to make positive changes. Market your salon as a place to make a change for the better! Changing the interior and giving the salon a new lease of life is a great way to pull in new clients (and old ones!) for a new experience. It doesn’t have to be major.

Social Media

Use your Instagram, Facebook and TikTok accounts to engage with new and old clients in fresh ways. It is easy to refresh and come up with a new strategy. Get engaged with clients in 2024 with regular posts, and make it reciprocal. Ask about their New Year’s goals and resolutions to begin with, and keep a regular two-way dialogue with them. New year marketing has never been so easy!

New Treatment Time

Add a new treatment. If clients are following a ‘New Year, New Me’ lifestyle, offer something to improve their new self.

SkinBase™ is one of the world’s leading providers of professional beauty machines trusted by over 2,200 accredited salons and spas and more than 4,000 estheticians!

Find out more about how a partnership with SkinBase™ can increase the profitability of your salon or medspa today.

collagen boosting hydrating facial before and after SkinBase Collagen Lift Sammy's Cosmetic Aesthetics 1collagen boosting hydrating facial before and after SkinBase Collagen Lift Sammy's Cosmetic Aesthetics 2
Ageing Skin, Collagen Lift

Sammy’s Cosmetic Aesthetics

Client Testimonial: “I have just finished the Collagen Lift course, and wow the results are amazing. My skin feels and looks tighter, my enlarged pores are now no longer, and my lines are minimal compared to what they were. The Collagen Lift procedure is none evasive and can be catered to you personally through the heat levels, great if you’re feeling delicate. Sam was amazing, not only was she friendly, attentive and very informative, She made me feel calm and relaxed throughout. Before the treatment I was aware of the signs of ageing on my face and was very conscious of it and people looking at me, now I ooze with confidence and self esteem. I like me again. I will certainly be booking again without hesitation to keep on top of the amazing results I have obtained from this procedure. I can’t thank Sam and her Collagen Lift enough. Brilliant 5 star treatment and results.”

Order a Free SkinBase™ MD Hydro System Brochure

  • By completing this form you are agreeing to receive information from SkinBase™ by email and SMS message. You may opt out from either at any time.
    SkinBase collect your data in this form in order to respond to your enquiry. We value your privacy. Your data will be held securely and never passed to anyone else. Our privacy policy.
  • This field is hidden when viewing the form
  • This field is for validation purposes and should be left unchanged.