Happy New Year! 2019 is now upon us and what better time to start mapping out key dates and events for the next 12 months. You can download our marketing calendar today which already contains many of the key dates for the year ahead. This will help you plan promotions and provide you with some inspiration for social media posts and other communications that are sure to get clients engaging with you.
Planning ahead can be so beneficial; it keeps you on track and motivates you to stick to a clearly laid out plan. If done ahead of time, having a marketing activity calendar in place can save you so much time, allowing you to focus on the day-to-day running of your business when key dates arise.
Why Plan Ahead?
There are many advantages of planning ahead when it comes to marketing and your business. Let’s take a look at why a well-filled calendar can keep you organised for the next 12 months.
1. Always know what’s coming up
It can be challenging to stay on top of things when running a business. This rings especially true in a salon environment as you may find that you’re very hands-on and don’t often get to time to plan for the big events – even if they do come around every year. By mapping out your year in our downloadable calendar, you’ll have a widespread view of what’s around the corner, so you can plan effectively. Get it here:
2. Plan your offers in advance
The beauty of having a well-planned marketing calendar is that you can pick and choose what offers and promotions you’ll offer when the time comes. For example, you could provide mother and daughter pamper packages for Mother’s Day or a couple’s massage for valentine’s day. There’s a lot of key annual events, so planning them ahead of time will remove the hassle when the day arrives.
3. Create a buzz
There’s no point in going to the effort of planning an event, promotion or offer if no one knows about it. Therefore, it’s vital that you do all you can to spread the word. Digital marketing is rapidly becoming the best method of promotion. So, platforms like Facebook, Instagram and Twitter are great for sharing what your plans are. You could even share your calendar of key dates for the month, so your clients know what to expect.
4. Theme your salon
Decorating and turning your salon into a themed space goes hand in hand with creating a buzz. If you make even a small change by hanging decorations or having colleagues dress up for an occasion, it’ll get people talking. After all, word of mouth is the strongest form of marketing.
Don’t Delay and Start Planning Today
The clock is ticking, and the New Year is already underway, so now it’s time to use our handy calendar and start mapping out this exciting year ahead. We wish you all the luck and look forward to working with you in 2019!
image:istock.com/graphicnoi
