The process of building a good reputation for your salon is hard work – but it is worth it. The reputation you build is a key contribution to your overall success. A major benefit is that it helps maintain a positive image even when negative experiences occur.
Never underestimate the power of customer reviews. Your brand is shaped by the people who experience it. Most clients trust online reviews as much as personal recommendations.
Boost Salon Credibility
Having a good reputation gives you credibility with clients. This makes it easier to gain their trust and loyalty. All of this translates to good word-of-mouth and client retention. It also pre-empts a willingness to spend more. Before visiting a salon or spa most people check out online reviews for validation. Clients want to determine quality.
If you want to boost your reputation one thing that contributes to credibility is proof of quality. A great way to emphasise this is by showing a portfolio of real results in the salon and on social media. This shows clients’ previous transformations and what could be in store for their skin.
Increased Salon Visibility
Establishing your reputation will increase your visibility with potential clients. Clients do a lot of research on google and social media to choose an esthetician and salon. Greater visibility and a good reputation are both key to getting those clients. Make sure you have a great culture and knowledgeable staff.
Good Client Relationships
A reputation is built over a period of time with satisfied clients. Building your reputation also means building your client relationships. The best way to build your reputation is to listen to clients. Keep them happy by offering a reliably excellent service.
Help the Impact of a Negative Review
If you are a new salon or spa, a negative review can be make or break. If you have a good reputation the impact will be less severe. Bear in mind that reviews give you constructive criticism. No business is perfect and you should prepare for the odd bad review. The way you respond to it is critical. Do your best to resolve any issues as soon as you can. Start with your customer and try to understand their viewpoint. Then work out how to move forward.
A Consistent Experience
A good experience equals brand trust and loyal customers. A bad experience leads to negative word-of-mouth and online reviews. Building a good reputation is hard work but it will boost your business.
SkinBase™ is one of the world’s leading providers of professional beauty machines trusted by over 2,200 accredited salons and spas and more than 4,000 estheticians!
Find out more about how a partnership with SkinBase™ can increase the profitability of your salon or medspa today.
