The Importance of Communication: Keep Your Clients in the Loop

Keeping clients well informed of all events, promotions and important updates will help with client retention. Regular communications help with building loyalty and creating client relationships that stick. Making the Connection First and foremost, if you plan to regularly communicate with your loyal clients (and even potential new clients), you must make the effort and ensure that you and your employees keep a note of contact details, making sure that they’re up to date. From the first visit, your client’s contact information should be gathered and entered into the salon’s client management software. An electronic database where your clients’ contact details are easily accessible is a vital and essential step in planning and organising a professional communication schedule. If you don’t already have one in place, conduct some research and get the ball rolling to put one in place, and you know what? An excel spreadsheet with this information can be perfectly adequate if purchasing software isn’t an option. You can also get some great software for free, try Shedul. Just ensure it is kept up to date and check your clients are happy to receive marketing communications from you to comply with GDPR. What Should I Communicate? Tell your much-loved clients about everything and anything that is relevant to them. This can include: Promotional offers Incentives The introduction of new products or services Appointment reminders Bank holiday or upcoming closures Happy birthday’s and well wishes Important health and beauty or industry news. You’ll know better than anyone what kind of…

importance of communication
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Keeping clients well informed of all events, promotions and important updates will help with client retention. Regular communications help with building loyalty and creating client relationships that stick.

Making the Connection

First and foremost, if you plan to regularly communicate with your loyal clients (and even potential new clients), you must make the effort and ensure that you and your employees keep a note of contact details, making sure that they’re up to date.

From the first visit, your client’s contact information should be gathered and entered into the salon’s client management software. An electronic database where your clients’ contact details are easily accessible is a vital and essential step in planning and organising a professional communication schedule. If you don’t already have one in place, conduct some research and get the ball rolling to put one in place, and you know what? An excel spreadsheet with this information can be perfectly adequate if purchasing software isn’t an option. You can also get some great software for free, try Shedul. Just ensure it is kept up to date and check your clients are happy to receive marketing communications from you to comply with GDPR.

What Should I Communicate?

Tell your much-loved clients about everything and anything that is relevant to them. This can include:

  • Promotional offers
  • Incentives
  • The introduction of new products or services
  • Appointment reminders
  • Bank holiday or upcoming closures
  • Happy birthday’s and well wishes
  • Important health and beauty or industry news.

You’ll know better than anyone what kind of communications your clients want to receive, so use your initiative to tailor them accordingly. Just remember not to overload them with information.

How Should I Communicate?

Keeping your clients well informed of what is going on is something that you and your team can do easily. Regular communications can have a much higher impact on a client’s experience. With this in mind, there are a number of important communications that you should consider sending.

Automatic appointment reminders – automated appointment reminders can assist in reducing the number of forgotten appointments by up to 70%.

Direct text messaging – almost 100% of all messages sent via mobile phone are read by the receiver. This demonstrates that good old-fashioned text message is one of the most prominent and effective means of communication.

collagen boosting hydrating facial before and after SkinBase Collagen Lift Sammy's Cosmetic Aesthetics 1collagen boosting hydrating facial before and after SkinBase Collagen Lift Sammy's Cosmetic Aesthetics 2
Ageing Skin, Collagen Lift

Sammy’s Cosmetic Aesthetics

Client Testimonial: “I have just finished the Collagen Lift course, and wow the results are amazing. My skin feels and looks tighter, my enlarged pores are now no longer, and my lines are minimal compared to what they were. The Collagen Lift procedure is none evasive and can be catered to you personally through the heat levels, great if you’re feeling delicate. Sam was amazing, not only was she friendly, attentive and very informative, She made me feel calm and relaxed throughout. Before the treatment I was aware of the signs of ageing on my face and was very conscious of it and people looking at me, now I ooze with confidence and self esteem. I like me again. I will certainly be booking again without hesitation to keep on top of the amazing results I have obtained from this procedure. I can’t thank Sam and her Collagen Lift enough. Brilliant 5 star treatment and results.”

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