Find tips and advice for your beauty business in this category. We work with over 2,000 beauty businesses. And with more than 10 years experience working with business owners just like you, we know a thing or two.
With many new beauty businesses failing within the first few years we know how important it is to make a great start. By sharing our knowledge and experience we have acquired for running a successful salon business we hope to help you out a little.
All beauty business owners share a passion for beauty and helping others look great. Unfortunately, in a competitive marketplace, this often isn’t enough on its own. As a salon business owner, you take on many roles to make your business a success. So we’re here to try and help you with the essentials you need to know and where best to put your time and your effort.
The surge in demand for skin treatments means it’s easy to feel stressed as skincare therapist. Read on for our tips on how to avoid burnout.
Male grooming is becoming destigmatised. More men than ever are investing in skincare. Market your skin treatments to men.
Your salon culture defines the wellbeing of you, your staff and your clients. So, read on to find out how to build a positive salon culture.
Beat the summer slump in your business. Master your summer salon marketing with some quick tips from SkinBase.
If you feel like you are dealing with lots of no shows in 2024, here are our top tips to reduce salon no-shows and boost revenue.
If you are wondering how to define and understand your target market, you are in the right place. To attract clients who are beneficial to your business, you need to know who you are looking for.
When setting salon objectives – make them SMART. This simple framework makes the process manageable and will allow you to set effective goals and enhance your salon’s performance.
Implementing your salon referral scheme does not have to be confusing – and when you get it right, there are big benefits.
Men’s Health Week is in the middle of June – and self-care for men is more important than ever. If you find it difficult to market your SkinBase treatment to men, we’ve got some tips for you.
Retaining clients is important. You want a stream of happy, loyal clients who keep coming back to you. Loyal clients are good for word of mouth and referral schemes. So, let’s look at the best client retention strategies for salons.
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