If you are not targeting your skin treatments at men, you are missing out. Skincare is for everyone. Although men only make up around 20% of the market, it is because there is a shortage of specific marketing directed at men. Treat men with respect and professionalism. It’s time to break the stigma that skincare…

As an esthetician, you want the best results for your clients. Read on to find out why sun awareness is key to maximising skin results.

Whatever stage of Motherhood they’re at, we have Mother's Day SkinBase Treatments to match. Let’s take a look.

Running a business is not easy. At SkinBase, we are here to help. Here are some Spring marketing ideas your salon business needs in 2025.

When considering your salon Valentine’s marketing, it is important to understand your client. Read on to find out about Quiet Beauty.

Knowing that clients are happy with the service they’re receiving is one of the best marketing tricks. Use social proof in your business.

TikTok is a social media platform with over 1 billion active users. Not sure where to start? Here are our top TikTok tips for your salon.

January can feel slow after the chaos of the festive period. Here are our top tips for your salon new year marketing, for a big January.

Black Friday is coming – but is your Salon Black Friday Marketing ready? It is a great opportunity for your salon. Read our top tips.

The festive season is approaching and being prepared with your salon marketing is essential. Unwrap some salon festive season marketing tips. 

Retail is important for you - and for your client. Read on for the SkinBase Guide to Salon Skincare Retailing.

Wedding Season in the UK generally peaks in September. We know that you have been busy attracting new clients using all of our wedding season marketing tips. So, don’t let this hard work go to waste. Find out how to master your post wedding season client retention.